Automation is becoming a central part of digital media transaction, as it creates workflow efficiencies for both buyers and sellers. The ability to sell against inventory forecasts while leveraging the scale of the open market increases revenue for publishers while the audience and data targeting improves campaign performance for buyers. With our programmatic advertising platform, publishers and buyers can transact across all inventory in the specific sales channels that are best suited to accomplish their goals.
What’s more, in addition to the open marketplace, programmatic direct transactions have become a priority as both buyers and sellers are seeking partners that can assure the quality of both inventory and advertising.
