Publishers can regain control of their inventory and own consumer engagement with ad decisioning built for today’s environment. Our ad serving platform provides publishers with the data signals they need to reclaim ownership of the selection and prioritization of demand sources, ultimately placing monetization back where it belongs: under the publisher’s control.
REGAIN CONTROL WITH AD DECISIONING
PUBMATIC CLOUD
As more players across the digital ecosystem are bringing programmatic technology in-house, PubMatic Cloud offers a customizable platform as a service (PaaS) that delivers the benefits of a proprietary solution out-of-the-box, so you can focus on what truly differentiates your business. With PubMatic Cloud, users will experience quicker time-to-market, full transparency, a customizable platform and greater control of business decisions.
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OPENWRAP & HEADER BIDDING
Header bidding and wrappers have emerged as critical technology for publishers to increase their yield, improve monetization and capture the benefits of a true auction. OpenWrap is a fully supported solution, enabling publishers to drive revenue and simplify the complexities of header bidding with enterprise-level management tools and services while leveraging the scale and access of the Prebid.js, the industry’s leading open-source container script.
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UNIFIED AD SERVER
In light of the increasing complexity of the digital media ecosystem, PubMatic’s Unified Ad Server was designed with programmatic in mind to provide publishers with a singular view of their inventory. This simplifies workflow and allows publishers to find the highest yielding ad across channels (direct and programmatic), screens (desktop, mobile, tablet), and formats (display, native, video).
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RTB TECHNOLOGIES
Facilitating connections between publishers and demand sources is integral to increasing competition and publisher yield. PubMatic’s RTB technologies help publishers access demand across screens, channels and formats.
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Helping fuel progress for publishers
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5 Elements Every Wrapper Solution Should Provide
Wrappers collect various services like multiple bid requests, analytics, tracking, and viewability prior to passing them to an ad server. They make it easier for publishers to manage and alter tags. Without a wrapper, ads ops teams have to manually replace header tags on a page to implement changes. It would be easy to dismiss wrappers as just simple container tags, however, there is much more to consider when deciding on which wrapper technology is right for you. Here are five things to consider when choosing a wrapper solution.
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Introducing In-App Header Bidding
Server-to-server (S2S) header bidding solves the challenges facing mobile app monetization. Learn about PubMatic's solution for in-app header bidding here.
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PubMatic Cloud: Innovating the Future of Advertising
PubMatic Cloud is a full-stack, omni-channel, cross-screen platform with a suite of programmatic tools. But what can it do for publishers? Learn more.
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Dictionary.com and PubMatic: How OpenWrap Increased Header Bidding Revenue 26% YOY
Discover how Dictionary.com's partnership with PubMatic resulted in a YOY improvement in both their header bidding revenue and share of impressions.
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