Native advertising holds the promise of increased consumer engagement across channels and platforms. Yet its fragmented nature poses challenges for both publishers and buyers that want to take advantage of the flexible, customizable nature of native ads without sacrificing scalability.
We revolutionized the native advertising ecosystem by unifying the requirements of native programmatic for buyers and sellers to provide scalability, standardization and improved consumer engagement.
As premium publishers seek to balance monetization with maintaining their user experience, native is becoming increasingly popular. An ad server must deliver efficiency across all ad formats, and ours was built with this principle at its core. Our Unified Ad Server provides native ad support with predefined and custom native templates.
Advertiser demand for native inventory is increasing as programmatic native display continues to gain scale. Rising levels of native spending, particularly in the US, mean that many publishers have become more reliant on native placements, which are able to monetize across programmatic direct buying channels.
