As consumers continue to contribute more time and mindshare to tablets, smartphones and other connected mobile devices, and mobile commerce grows in response, it is no surprise that advertisers are spending more on mobile.
Publishers can optimize the value of each mobile impression with our data enrichment capabilities. This enables them to enhance each impression with first-party data parameters and profitably leverage their custom audiences across devices. We also allow our media buyers to identify and behaviorally target users across desktop and mobile devices while also providing full transparency.
