PubMatic In The News

PubMatic announces partnership with Ringier Romania to help further develop programmatic in the Romanian market. The partnership sees Ringier become PubMatic’s preferred partner in Romania and Ringier adopt PubMatic’s OpenWrap header bidding solution to drive more effective monetisation strategies.

PubMatic announced the launch of an exclusive Targeted Private Marketplace (PMP) with Publicis Media. The self-service tool will create high-quality PMP deals at scale for marketers, based on unique sports audience segments across PubMatic’s premium Asia and global publishers. The exclusivity of this partnership will initially be available in Singapore, Indonesia, Vietnam, Thailand and the Philippines, with plans to expand to additional markets in the region.

PubMatic releases its first Quarterly Mobile Index (QMI) of 2018, which delved into key trends in mobile advertising for Q1. The report includes highlights around mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of cross-channel monetization.

Redwood City, CA (April 10, 2018) —PubMatic, the publisher-focused sell-side platform (SSP), today announced a global supply path optimization (SPO) partnership with Sizmek, the largest independent buy-side advertising platform. Sizmek now includes PubMatic in its network of preferred publisher platforms, helping consolidate programmatic ad spend in order to provide agencies and advertisers with more transparent access…

PubMatic announces that Otavamedia will license the PubMatic platform on a subscription basis in order to gain increased control and transparency.