Premium digital media buyers and sellers value the data and efficiencies provided by programmatic. However, quality assurance and transparency remain extremely important. We understand these concerns. Our products enable publishers to manage and package premium audiences and inventory for buyers while maintaining high levels of control. Powered by real-time insights, the transaction processes are streamlined to help optimize value retention on both sides.
PROGRAMMATIC DIRECT
PRIVATE MARKETPLACE (PMP)
By making their inventory available to buyers via private marketplaces, publishers are able to maintain control over who has access to their premium audiences while providing advertisers with full transparency into where their campaigns run.
PRIVATE MARKETPLACE – GUARANTEED (PMP-G)
Combining the efficiency of OpenRTB with the transparency of direct sold campaigns, PMP-Guaranteed (PMP-G) allows publishers to have confidence making their exclusive inventory available programmatically. To facilitate the growing need for data-driven decisioning at the impression-level, buyers can utilize our PMP-G solution for real-time audience data to purchase and optimize premium display and video inventory across channels and devices—all within one holistic platform.
Helping buyers be more effective and efficient
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Livingly Media and PubMatic: Increasing Annual PMP Revenue
Livingly Media, headquartered in Silicon Valley, reaches over 20 million monthly readers across its four properties. They ran a 100 percent programmatic business model for online advertising, relying exclusively on automated auction dynamics. After partnering with PubMatic to improve monetization for their premium inventory by implementing a Private Marketplace (PMP) strategy, they were able to increase their annual PMP revenue by more than 380 percent. Learn how in this case study.
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Private Marketplace – Guaranteed (PMP-G)
For advertisers and publishers looking for the scale and data advantages of the open market, with the predictability and brand safety of direct sold campaigns, Private Marketplace – Guaranteed enables the best of both worlds. Through this powerful buying channel PubMatic enabled a 3X lift in yield for a leading global real estate publisher.
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How to Glean Publisher Benefits from PMPs
PubMatic took a step forward to help publishers grow their PMP revenue by packaging and promoting deals that buyers actually want to buy. Learn more.
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Private Marketplaces – Where Brand Spend Is Shifting
Private marketplace (PMP) momentum continues to grow. Learn about the history of PMPs, the power of PMP-Guaranteed and PubMatic's suggested best practices.
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