PubMatic In The News

PubMatic today announced findings from its Q4 2017 Quarterly Mobile Index (QMI). The report, which identifies trends in mobile advertising, found that mobile private marketplaces (PMPs) monetized impression volume increased by 37 percent year-over-year (YOY) in Q4 2017, adding to a long growth streak for mobile PMPs now spanning eight consecutive quarters.

The Interactive Advertising Bureau (IAB) today announced it has elected Scott Schiller, Executive Vice President, General Manager, Marketing, Advertising Sales and Client Partnerships at NBCUniversal, as Chairman of the IAB Board of Directors. This marks the official appointment of Schiller, who has served in the role since October due to board executive changes. Rik van der Kooi, Corporate Vice President of Microsoft Advertising, has been elected to the position of Vice Chairman.

PubMatic announced it does not charge advertisers (brands, agencies, DSPs) any buyer fees for transacting across its platform. Learn more.

White Ops today announced its partnership with sell-side platform (SSP) PubMatic, to defend against fraudulent, non-human traffic impressions across PubMatic’s video and mobile inventory. Through this partnership, PubMatic has globally implemented White Ops' pre-bid and post-bid solutions to provide ad fraud detection and prevention.

PubMatic and Adelphic Partner for supply path optimization creating a more efficient and effective path for Adelphic’s advertiser clients to access high quality ad inventory.