By analyzing over ten trillion advertiser bids running through the PubMatic platform on a monthly basis, we can observe real-time developments in the mobile space that may allude to broader digital industry trends. We can then compare this information to other published data to further understand changes in the mobile landscape. We are committed to providing best-in-class mobile tools and services, and we believe that information sharing is crucial in aligning the digital industry towards best practices and, ultimately, growth in mobile advertising.
In our Q4 2017 report, we have expanded our scope from quarterly analysis to a full year look back and have added several benchmarks for mobile advertising performance around pricing, volume and growth.