PubMatic In The News

Originally published on AdMonsters We’ve long been big header cheerleaders at AdMonsters, but we also have never shied away from one of its biggest setbacks: potential latency issues. Indeed, fear of latency has kept some premium publishers away from header integrations and continues to make others wary about embracing header tech too closely.At the same time, maybe…

By Kelvin Pichardo, Director, Product Marketing Originally published on Adweek Advertising technology is undergoing a change with the swift adoption of wrapper solutions to help publishers work with multiple header bidding solutions at once. This shift away from the old waterfall setup—where publishers could move their inventory from one market to another to optimize for revenue—has…

By Peter Barry, Country Manager, Australia & New Zealand Originally published on IAB Australia  This was my first time at dmexco (Digital Marketing Exposition & Conference), and while I was expecting something big, my imagination just didn’t do justice to the scale of the event; 70,000 people, 8 halls, some incredibly creative and lavish booths, speakers,…

By Rajeev Goel, CEO & Cofounder Originally published on Adweek We are in the midst of a technological revolution. Digital media has embraced automation as a driver of innovation. Programmatic originally served as a secondary revenue stream for undersold inventory; it has now evolved to encompass the full range of inventory and sales channels. This…

By Nigel Kwan, Marketing Director, APAC Originally published on ExchangeWire Whilst it may seem to lurch from one existential crisis to another – spanning ad fraud, viewability, and walled gardens, to name a few – what is undisputed is that programmatic is, and has been for several years now, mainstream and dominating the agenda. It…